Google has launched
a new initiative to provide nonprofit organisations in the UK with free
products, including up to £6,600 a month in advertising credit and free
access to Google Apps.
Unlike most businesses, which have to pay for access to Google’s online
communication and collaboration tools, charity workers will be able to
access applications such as Gmail, Google Talk, Hangouts and Drive for free.
They will also be able to develop campaign ideas in real-time with colleagues
from other offices through Google Docs and brainstorm charity initiatives
via the video conferencing tool Google Hangouts.
The idea is to help UK nonprofits cut IT costs, operate more efficiently, and
communicate more effectively, according to Google. The advertising credit,
which can be used to buy Google AdWords, will also enable them to promote
their causes more widely and reach more donors.
“Through Google for Nonprofits, we want to support the incredible work of
charitable organisations in the UK by eliminating some of the technical
challenges and costs that they face,” said Dan Cobley, managing director of
Google UK.
