Five handy tips for SEO (Search Engine Optimisation)

1. Search engine optimisation and keywords/phrases

   Ensure that target keywords are in the website addresses you use (URLs) and that titles and meta tags (descriptions) are checked for relevance and popularity with searchers. Audit which pages rank for which keywords. Then make sure you use the right keywords to improve content on these pages.

2. Build quality inbound links

   This is all about the relevance and credibility of the inbound link to your website. The link must be of high quality in terms of content and source credibility. By providing fresh and relevant content via blogs, other websites or newsletters, you can create or gain quality links back to your website. Others may want to bookmark or link to it too.

3. Authority

   Score well for Google PageRank (via links) and become a social media authority. Generate well-reviewed content and connect with experts, thought leaders and gurus as they will provide valuable authenticity and implicit endorsement for your website or blog.

4. Experience

   Foster good user experience on your website. This means having low bounce rates, so people don’t leave immediately as it is not the content they wanted or expected. Ensure fast page load speeds by keeping it simple and avoid having too many images. Provide easy navigation so they can find their way around your site. It goes without saying that you should have a well-designed website too (aesthetics).

5. Content

   Create new content and keep the site fresh by regularly updating existing content. An editorial content calendar may be useful here (of course containing the right keywords/phrases). You should submit a sitemap to Google and this should contain internal links to indexed pages. Atomise content across social media, this means identifying places where your content could be included.

Source: adapted from Barack (2011) and Jackson (2007) seachenginewatch.com

Podio collaborative work platform reaches 200,000

Podio Reaches 200,000 Organisations

 
 

Collaborative work platform, Podio, empowers teams to get real work done on any device, from anywhere; New Podio Share feature promotes easier content sharing

Citrix, the new owners of Podio, announced more than 200,000 organisations globally have adopted Podio, a powerful collaboration platform that enables people to work the way they want to, cut down on email and free themselves from content chaos. Podio can be accessed on the web, iPad, iPhone and Android devices, providing organizations with greater flexibility and transparency than ever before.
Podio by the numbers

• Today, more than 2.5 million Podio apps from the podio App Market have been installed in Podio workspaces. Podio workspaces have reached 700,000.
• More than 300,000 Podio apps have been created from scratch or modified by Podio users using the simple Podio App Builder, representing as many unique ways of getting work done.
• Almost 50 percent of Podio workspaces are 'open' instead of 'private', meaning any employee within an organization can participate. The large numbers of open Podio workspaces validates the growing industry trend towards sharing and increasing transparency in the workplace via social technology.
• Podio users have created 80 percent more status messages in workspace activity streams than private messages, and 50 percent more openly shared tasks than private ones. The way Podio users collaborate and communicate using Podio aligns with the workshifting trend of collaborating through social business tools and moving away from traditional communication silos, such as email or privately delegated tasks.

Podio Share

Citrix also announced today an innovative new Podio feature enabling users to share content, app data and tasks from Podio with teammates, partners or customers outside a private Podio workspace. The Podio Share feature also enables sharing of select content with recipients that are not in the Podio environment without compromising content privacy. Podio Share extends the collaborative power of Podio to anyone, but lets teams stay in control of the content they share.

KashFlow Accounting Software Review

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