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Delta Digital

Wednesday 25 July 2012

5 Best Practices for Optimizing Content for the New Facebook Timeline Format. This study tracked the engagement metrics for 43 brands ranging from 20K to 40MM fans for 21 days prior to and 21 days after the Timeline change. Learn:
  • Whether the transition to Timeline has had a significant impact on fan page engagement
  • What the early adopter brands have discovered about optimizing content for the new page format
  • Lessons learned and best practices from some of the savviest marketers on Facebook
  • A Tracking Study of 43 Brands and Timeline's Impact on Fan Growth and Engagement

Get access here:
http://ow.ly/cukfh

Enhance M-Commerce Performance with Social Content.
There's a secret weapon that will super-charge your m-commerce performance. We can help you with practical advice on driving multi-channel conversion by fusing mobile and social commerce. Download Reevoo's best practice guide to combining mobile and social to find out how to maximise your m-commerce results.

http://ow.ly/cukob

Google Analytics Complimentary Account Review. Already set-up your Google Analytics account but not sure if it was done accurately? We can help! MoreVisibility is proud to be one of the select few companies to receive the Google Analytics Certified Partner (GACP) status from Google. This offer is ideal for those who have already set-up Google Analytics but are concerned it isn't reporting accurately or displaying the details desired.

http://ow.ly/cukzH

Elusive Buyer 2.0 - Your guide for BtoB content personalization.
Marketers must now engage Buyer 2.0 for the entirety of the buying process. Find out:

  • How to increase visibility into Buyer 2.0
  • Why every impression counts - from beginning to end
  • How to use buyer knowledge to scale the power of personalization
  • What "Moneyball" theory is and how it applies to account-based marketing

http://ow.ly/cukPw

Five Strategies for Building and Feeding a Marketing Machine.
Generating predictable revenue requires plans and processes that look beyond lead generation to deal acceleration and targeted marketing throughout the marketing and sales funnels. In this white paper we will examine 5 key areas of funnel economics and provide examples of how marketing departments can fuel the sales funnel.

http://ow.ly/cukWd

Acquire & Retain More Customers with Card Linked Offers.
This primer gives you the basics of the card-linked offer, how it works, projections for market growth and a case study with real results. Gain information on:

  • Measurable, risk-free lift in sales
  • Maintaining consumer loyalty
  • Attracting and converting the right in-store shoppers
  • Trusted, FREE multi-channel marketing
  • Pay-for-performance pricing

Download here:
http://ow.ly/cul1p

Bringing Web 2.0 to the Enterprise: Leveraging Social Computing Technologies for ERP Applications. Adding collaborative Web 2.0 technologies to business applications is a way to address these challenges both for business users and IT. This white paper details how Web 2.0 technologies support business strategies by improving efficiency, productivity, and collaboration.

http://ow.ly/cul9m

What Ads Work on Facebook, Twitter and LinkedIn? One Size Does Not Fit All. The rules for success change from Facebook to Twitter to LinkedIn. In Part 1 of our Social Advertising series, we share:

  • Best practices for writing ad copy
  • Which creative images are most popular with audiences
  • The differences in layout and styling on Facebook, Twitter, and LinkedIn

http://ow.ly/cum5k

Monday 16 July 2012

PCI DSS compliance

If you complete a PCI DSS scan (completed by companies such as SecurityMetrics and Trustwave) against a site hosted on one of our shared servers you may find that it is returned as failed. This is usually due to port 3306 being open. Port 3306 is the default port for MySQL and we must keep this open in order to allow remote connections to be completed - many customers do use this to connect to a database from external sites or services.

Additionally it's worth nothing that the PCI DSS scan is only the first stage of the PCI compliance application. The second stage will require you to answer a number of questions regarding security procedures, including amongst other things, whether you have control over who has access to your data. Ultimately all our support and system administrative staff do have access to all areas of a shared web server so an application would fail on this point.

If PCI compliance is a necessary requirement for your site then you would need to look towards a VPS or dedicated server - you have full control over these servers to close the ports and make any changes necessary to pass the scan. Additionally we give you root access to the server so you have full control over who can and cannot access it - if you change the root password for example then we aren't able to access the server without your permission.

Sunday 15 July 2012

The biggest issue I have with moving on to a smart phone platform is the battery life. Most smart phones seem to last for a day or less on one charge. My trusy old Sony Ericsson K800 goes for 3 days on one charge and it's five years old. The camera is one of the best I have seen on a mobile device. Listening to MP3s on the K800 is a bit like my old mono record player I had in the late 70's but it has a certain charm to it. The fact that I could play my own records at the age of 15 was awesome. The fact that I can take whole CDs and listem to them with what seems like endless power is just as amazing. I don't have to worry about the basics function of phoning or receiving calls ceasing because of lack of battery power. The Sony Ericsson K800 is the best phone I have had by some distance and it is going to take a hell of a smart phone device to come anywhere close on the basic fundamentals of a mobile phone. Let us see - I have my eye on the Galaxy SIII this month.