Looking around the digital industry you could be forgiven for thinking improving conversion was simply
a matter of buying the latest technology. This is simply not true. Improving conversion requires both technology and people. It is people that make things happen. People are your strongest asset and your greatest tool. In fact, being in control of conversion, having someone directly responsible for conversion and incentivising staff based on conversion are the three variables most highly correlated with improved conversion and sales. These are all people issues. Technology can only take you so far, the rest comes down to people.
