Social Media Behaviour

Social media and social tools are transformational both within and external to an organisation. Developing and nurturing relationships with consumers on social platforms has played a major role in fueling the resurgence of digital brand building and consumer engagement. Likewise, fostering collaboration and knowledge sharing within organisations using "social business platforms" is changing the way we work. However, many businesses have a difficult time changing their culture and workflow and therefore struggle to actualize the benefits of cross-functional involvement in consumer engagement, nor the formal collaboration platforms available today. As companies mature digitally, this will change, and social tools will facilitate effective collaboration and workflow within organisations of all sizes. There is clearly a need for social business tools and processes and this can only increase inline with mobile technology.