Becoming a Digital Business

An organisation cannot become a social business without first, or at least concurrently, becoming a digital business. Delegating digital roles to untrained, unmotivated or unwilling staff does not make a digital business. This common practice yields an inefficient retrofit rather than the transformation required to compete in today's digital world.

Organisations must review their structure, capabilities and resources allocated to all facets of digital integration across the organisation. This ranges from strategy, to development and production, brand, content, and creative, data, analytics, and CRM, media, mobile and social. Redesigning the organisation structure and processes and the change management associated with shifting the corporate culture to adopt to the connected and empowered consumer is an essential step in the evolution of today's businesses. Look upon it as developing a basic digital operating system for your organisation.

Social Media Behaviour

Social media and social tools are transformational both within and external to an organisation. Developing and nurturing relationships with consumers on social platforms has played a major role in fueling the resurgence of digital brand building and consumer engagement. Likewise, fostering collaboration and knowledge sharing within organisations using "social business platforms" is changing the way we work. However, many businesses have a difficult time changing their culture and workflow and therefore struggle to actualize the benefits of cross-functional involvement in consumer engagement, nor the formal collaboration platforms available today. As companies mature digitally, this will change, and social tools will facilitate effective collaboration and workflow within organisations of all sizes. There is clearly a need for social business tools and processes and this can only increase inline with mobile technology.

The Technical Creative - A new breed?

As a software developer colleague of mine with decades of experience said to me yesterday when I quizzed him about the cost of building an app for a client,
"If you had asked 4 years ago the application may have been a challenge. Now nearly all the pieces of the jigsaw are available easily and mass marketed."
The challenge, today, is to bring together the digital elements and create that seamless cross over between technical and creative. The combination of marketing consultancy and technical consultancy has never been in more demand. Even traditional methods of project management are being challenged as a new breed of specialist evolves in the digital arena. The route to market for any software development now has to embrace the existing channels laid open to it that were never there previously. Only a few years ago, as much consideration would have been given to the development of the infrastructure and hardware to facilitate the solution. Now the high speed communication link and hardware is in the palm of your hand.

Delta Digital GoMobi website

Delta Digital's mobile friendly website is now live using our very own GoMobi service. I bring you this blog directly from my mobile phone.