• What's your pitch?
"Event elephant is an online
event registration platform, so any event organiser, whether it's a
large festival with 50,000 attendees, a golf club running an annual
fundraiser event or an IT company running one-day workshops, can set up
their event and use our online event registration platform to develop a
branded event website online, sell tickets online and take secure online
payments.
• Who's your competition?
"Ticketmaster
is the recognised brand in our field but we are a more niche service,
so our advantage over them is that event organisers can create their own
branding. The key advantage for event organisers using our technology
is that they retain control of the attendee database. We also have
Facebook integration; that's grown from 105 Facebook referrals in May to
11,000 in September. And we have 6,000 event organisers signed up now."
• How do you make money?
"We
take commission that's 4.5% of the ticket price, then we have graphic
design services too. It's about giving event organisers something
different, and we target five niches of entertainment, sport,
conferences, networking and training."
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